When ICS asked us to revamp their site, one of the key requirements were to build trust with their clients through remodelling their image to be in keeping with the high level of service they provide. We were asked to enhance the user experience and accessibility of website and to develop a bespoke system to ease the application process. The site needed to be available in a variety of languages and have a separate comprehensive section for brokers.
We began planning by looking through their existing website and identifying the most important elements, prioritising for the user’s need. We focused on how to best offer the user a clear solution to their financial obstacles and how best to provide them with a variety of information. We thoroughly planned how to break the site into clearly defined sections for brokers and clients, as well as the multi-lingual areas of the site.
Design & UX
Once planning was fully addressed we begun mapping out how best to layout out essential content and interlinking throughout the site. We took inspiration for ICS’ existing branding and carried this through with simple, bold colour schemes which provided a strong image for the site. We designed the brokers & multi-lingual areas of the site as separate sites, so that they were easy for the user to manage, but would also integrate into the main site seamlessly. We build many bespoke features for the site, include a quiz to assess user’s eligibility, an extensive online application form and a password protected broker section with important documentation only available to appointed brokers.
Throughout the site’s build, we placed much focus on optimising for search engines; this covered everything from site speed to content creation. Since launching the site, we’ve working alongside ICS to help improve their online presence. This has involved the use of Google AdWords to create Search Ads for specific keyword search and Display Ads to retarget those who have already visited the site. We continue to work with ICS on a monthly basis, helping to further enhance their digital marketing strategy.