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IntaCapital Swiss

A Swiss finance company in the heart of Geneva

The Brief

The key focus for the ICS brief was to build trust with clients, through a remodelling of their website, in order to provide an accurate representation of the high level of service IntaCapital Swiss offer.

Other key specifications were; to enhance the user experience & accessibility of the website through developing a bespoke application system to ease the application process, ensure the site was available in a variety of languages for a multi-national audience, and have a separate comprehensive section for brokers.

  • Desktop

  • Tablet

  • Mobile

The Planning

We began the planning process by prioritising the users need and identifying the most important elements of IntaCapital Swiss’ existing site to meet these. We closely considered colours to evoke trust, whilst breaking the site into clearly defined broker and client sections for a focused customer journey. Moreover the addition of multilingual areas to the site helped to enhance accessibility.

The UX

To further enhance the user experience, a bespoke quiz was created to assess user’s eligibility, as well as an extensive online application form and a password protected broker section with important documentation only available to appointed brokers. The separate broker & multi-lingual areas of the site were formed separately and then integrated into the site seamlessly. The decision was made to design the site this way in order to make it as easy as possible for the user to manage.

The Marketing Strategy

The SEO work conducted on the site covered everything from site speed to content creation. Since launching the site, we’ve worked alongside IntaCapital Swiss to help project their online presence. This has involved the use of Google AdWords creating Search Ads for specific keyword search and Display Ads to retarget previous site traffic. We continue to work with IntaCapital Swiss on a monthly basis, helping to further enhance their digital marketing strategy.

The result

  • Branding
  • Web design & Development

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Contact Us

Huga Digital Marketing
Digital Marketing & Web Design Sussex

Unit 4
Riverview Business Park
Forest Row
RH18 5FS

01273 358812

[email protected]

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