What is Brand Discovery?
Brand Discovery is our most comprehensive marketing solution; it’s been created for businesses who feel that their brand has more to give, and are ready to set themselves apart from their competitors, and discover the true power of their brand. Discovery is designed to delve deeper into your business, helping turn it into the successful brand it deserves to be.
Delving deep into your business
In this process, we go deep into understanding your business and its key objectives as well as the culture and personality you are looking to convey. We host a brand workshop with you to discuss marketing trends and competitor analysis as well as a comprehensive brand audit to get into the specifics on who you are, what you do, who you do it for and where you are positioned in your industry. And we don’t just stop here; we help to discover a variety of perspectives on your brand through interviews with your clients, your employees and any other important stakeholders in your business.
Presenting new opportunities
We collate and analyse all of this key information to present you with recommendations and possibilities for new or adjusted business directions. We identify and explore creative territories and create strategies to help you define your business model and bring clarity to your brand and its mission.
Enhancing your brand
Our integrated services mean that we use all of these findings to create graphic identities and creative possibilities for showing the power of your brand, and at the end of the process, you’ll have a thorough, inspiring branding book with which you build your brand upon - from culture through to advertising, our discovery journey leaves your brand standing out from the noise.