Monitoring & Enhancing
We are consistently monitoring and enhancing all of our digital marketing work, making sure that ads are optimised, performing well and are reducing costs, as well as keeping a close eye on enquiries and conversions. We take the approach that all forms of marketing need to be flexible, therefore we continually enhance the website, SEO, paid ads and organic posts based on the real-time information we are receiving.
We provide regular report which are easy to read and interpret, and which quickly tell you what you want to know: which changes have been made, the impact of these, and where to go next. We use a variety of analytics software, including Google Analytics and Inspectlet, playing a large focus on the source of conversions from our marketing efforts.