Getting Started with PPC
Pay-per-click advertising isn’t just for big businesses with large budgets; it’s accessible to all and is a highly flexible way of reaching your targeted audience.
We believe that PPC advertising helps to form a well-rounded, successful digital strategy and we craft tailored ads for your brand’s goals and target audience. With a prime focus on Google AdWords, our PPC expertise expands across all forms of Google’s advertising channels from the Search & Display Networks through to Shopping & YouTube Ads.
We help you establish a target audience and select optimum keywords, as well as make your adverts live and monitoring them to get the best results. Our key advantage lies in our in-house designers and web developers on-hand to create striking ads which have a high chance of conversion. Our aim is to be continually reducing the cost per click, whilst increasing clicks through to your site.
Google’s Search Ads allow your business to be found under search results of the keywords which are most relevant to what your customers are searching for; these appear as text ads at the top and bottom of the page.
We provide comprehensive keyword and competitor research to create a bespoke Search strategy for your business; this covers everything from keywords & bid strategies to writing optimised ads which will encourage your customers to click through.
Display Ads are shown on 3rd party websites which sell space on their site for advertising purposes; you’ll often find these that display ads are image or gif-based and are highly engaging.
If you have ever noticed that you’re seeing an ad appear for a website you’ve already visited, this is what we call Remarketing. It’s a form of display advertising that allows us to show ads to previous visitors of your site.
We design engaging, interactive display ads and select tailored targeting options to get your ads seen by your customers. We ensure that we don’t cause annoyance to users but instead, we aid in the preservation of your brand’s marketing message, enhancing awareness and conversion rates.
Shopping ads are a great marketing tool for e-commerce sites, especially if your products are price competitive.
Shopping ads are shown in relevant search queries and display key product information. We set up and monitor your product feeds, promoting specific products and tracking the conversion rate of these based on the amount of click your ad is getting.
YouTube video ads engage customers in an interactive manner; they often promote far higher conversion rates based on their ability to connect with the user.
You will see video ads as sponsored content at the beginning of, or sometimes during videos. With our in-house videography services, we cover everything from the concept to the editing. We use tailored targeting based on the content of the video the user is intending to watch, which helps to increase the chance of conversion, all while using a highly engaging, professional video ad to promote your brand.