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Content Marketing & Copywriting
The Content Marketing Institute defines content marketing as:
‘a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.’
Content marketing and copywriting is the gateway to connecting with your customers. Successful marketing depends on a variety of copywriting styles.
Huga Content Marketing Services:
Technical Copywriting Service
Are you looking to improve your website’s rank on Google? Website & technical copywriting is essential for improving your website’s SERP (Search Engine Results Page) performance.
Technical copywriting requires expert knowledge of meta data & title tag optimisation, snipit lengths, keyword research, analysis and prioritisation. What you say is important. Your keywords need to communicate to your audience, as well as search engines - who you are & what you do effectively. The Huga Digital Marketing Team are skilled technical copywriters, providing concise technical copy that drives engagement & action.
- Keyword Driven
- ROI Driven
- Meta Data & Title Tags
Blog Content Services
Blog content enriches your site through telling your brand story, adding essential links to your site, and focusing on keywords to drive traffic to your pages. Blog Content is core to our digital marketing strategies and we understand the time constraints placed on businesses when writing their own content. We take the stress out of this vital step by researching, writing and editing your content for you. Our content marketing services drive traffic to your site through data driven Search Engine Optimisation. We research & write all content with a key focus on audience analysis & keyword research, looking to create shareable, high quality content that converts.
- Reach Your Audience
- Educate customers
- Develop Your Link Structure
- Improve SEO
SEO (Search Engine Optimisation)
SEO is your opportunity to get your products & services in front of customers searching them, without cost to you. Technical SEO is your websites foundation for success. It includes website & server optimisations that ensure your site is fast, reliable, trusted & relevant. At Huga, we use key tools for crawl data & technical SEO optimisation, to ensure your site is up to date and optimised.
If you are looking to rank for local search terms such as ‘Near Me’ or queries including your location, then our local SEO services provide you with the tools you need to achieve this, through optimising Google My Business & conducting local keyword research your business is able to show on search engine result pages, as your customers search for your services from down the road.
- Build Trust
- Tell Your Story
- Engage Your Audience
- Compete in Organic Ranking
- Social Media Reach
Content Marketing and Copywriting To Capture & Convert
With over 10 years experience, we offer your business a collaborative in-house experience across web design, digital marketing & creative identity so you know exactly who you are working with throughout your project.
Chat with a Huga Expert on 01273 358 812 or send us an email for a free consultation on how we can help take your business to the next level.
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