Topsail Insurance

Outstanding Boat & Travel Insurance in UK and Australia

The Brief

We have been working with Topsail Insurance since 2013, designing, building and maintaining their UK and AU sites, providing print and illustration and ongoing optimisation for search engines. We were asked to give both the UK and AU sites a design overhaul in late 2015 to improve the ease at which users could obtain information and quotes on their Marine Insurance.

Planning

Due to the scale and range of services and the analytics of the site, we spent a considerable amount of time planning out the user journey; we needed to ensure that users were able to get a quote with ease through filling in a comprehensive form which didn’t scare them off.

In this planning stage and to this day, we have worked with alongside Topsail’s quote-and-buy software company, Comtecs, to design the site which would meet their requirements for this element and would enhance the users journey through the site.

For all print work which we have undertaken from Topsail, the planning stage is of great importance. We take the brief, review any past work we’ve created and then set about sketching mock-ups for the print creation, ensuring that we are including all vital elements and providing them with a fresh, new idea. .

Design & UX

  • Desktop

  • Tablet

  • Mobile

Through planning we developed a site structure that was engaging, informative and promoted the core areas required within their business. We ensured that in designing the Quote & Buy forms that we were fulfilling the brief of information required from the customer, without overwhelming them and reducing the likelihood of obtaining a quote.



We structured these comprehensive forms to have markers which enabled the user to see how far they had progressed with the form, and provided clear, large areas for information input which provides accessibility for a variety of user types of a variety of devises.

The site design features were strongly influenced by the branding and the use of imagery relating to their industry, both of which are very appealing.

Graphics, Illustration & Print

Over the years we have designed a variety of Topsail’s print publications to be shown across various mediums, shows and events. This work has included photo manipulation, hand drawings and extensive graphic design to create a variety of print ads, posters and other printed marketing materials.

We ensure to bring Topsail’s branding into every print design we create and look to provide new, unique ideas each time to keep the user’s engaged with the brand.

The Results

23%

23% of people
do this that and
the other

57%

57% of people do
this that and the
other

89%

89% of
people do this that
and the other

We Delivered

Web Design
Print Design
Animation



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They Said

"Huga have been both professional and attentive whilst producing our new website; we continue to be extremely pleased with the end result which is not only aesthetically pleasing but also functional, concise and easily navigated – the 3 main brief requirements fulfilled entirely. I would not hesitate to recommend Huga, they are happy to go over and above the remit to ensure you are entirely happy with their work""

Robert Stevens (Managing Director)

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