Spring Grove School approached us late in 2012 to design them a website that truly reflected a fun, less conventional Private School which employs the idea of 'free-range children.' With a design that stood the test of time, we switched the site over to a new CMS in 2016 to better suit the needs of the school’s back-end users and were asked to create an interactive, personalised, online prospectus – a task we were more than excited to get our teeth into! Alongside the online prospectus, we also worked on created a more contemporary print prospectus which would guide parents to their personalised online experience.
As we were set to rebuild the site, we made some minor site enhancements based on user testing over the years, ensuring that we thoroughly planned out all changes and migration of content and links. Aside from this, we worked together in changing the way a parent receives a prospectus. Traditionally speaking, schools will send out a printed prospectus which would contain several pages detailing the various strengths of the school. We together decided that as times are changing, so should our approach to this method. Needless to say, with such a change to convention, we spend much time planning out the online prospectus – how to make it personalised, how to bring in interactivity and how to present a wealth of information. We used the framework for the online prospectus to help guide us for the print prospectus that we designed and coordinated.
Design & UX
For the redevelopment of the site, we kept the majority of design and UX the same, making a few tweaks here and there based on previous user experience and what analytics was telling us. For the online prospectus, we designed this to be a tailored experience for the parent who was enquiring. This involved the parent receiving a card in their printed prospectus pack with a hand-written, unique code for which to enter the online prospectus with. Upon using this code to access the page, the user would be greeted with a personalised message which was relevant to the time of day and the child’s name of the parent who was enquiring. We designed a comprehensive one-page experience which again had the ability to be tailored for each parent depending on the child’s age and needs. We included interactive moving elements throughout the page to fully engage the user and kept navigation clear and simple with either scrolling or right-hand menu options for the user.
Print design & graphics
From the planning process, we begin to design the printed prospectus, following a less conventional approach. Spring Grove wanted to provide parents with a real experience, so we spent a lot of time developing a bite-size prospectus with an organic finish. We worked closely with GF Smith to obtain the best quality finish possible and coordinated the full print job from start to finish. Included within the print prospectus and online experience we have developed various graphical elements to enhance the feeling and journey of Spring Grove both on and offline.
As we were working to a new target audience, we spent much time planning the site’s new image. We looked closely at competitors and which types of design features would be most appealing for a younger audience, all the while considering good UX for a variety of ages.
“The Team did a fantastic job creating a new website for Spring Grove. They worked with us to develop a design that reflected who we are as a school and were very patient with our rather lengthy decision-making process. We were all delighted with the final result, the look and feel was just what we wanted and the navigation and user friendliness was greatly improved. Their follow-up support has been great and email queries are responded to very quickly. We are looking forward to an ongoing working relationship with the team. ”
- Nikki Holy