In 2012 Spring Grove School briefed us to design a website that reflected a fun, less conventional Private School which employs the idea of 'free-range children.' In 2016 Spring Grove requested an updated CMS to meet new needs of the school’s back-end users, as well an interactive, personalised, online prospectus. To integrate offline and online marketing we were tasked to produce a contemporary print prospectus to guide parents to their personalised online experience. This required much consideration on how to make the prospectus personalised, how to bring in interactivity and how to present a wealth of information in a clear, concise manner.
For the redevelopment of the site, we kept the majority of design and UX the same, making a few tweaks here and there based on previous user experience and key analytics.
All enhancements were made based on user testing, ensuring all changes and migration of content and links were of best user experience. Due to a shift toward online tailored marketing, we collaborated with Spring Grove to integrate their prospectus online and offline, ensuring a more personalised tailored approach. To ensure consistency across the online and offline, we used the framework for the online prospectus to help guide the design of the print prospectus.
Print design & graphics
The online prospectus, was designed to be a tailored experience for the child and their parent who was enquiring. This involved the parent receiving a card in their printed prospectus pack with a handwritten, unique code for which to enter the online prospectus with. Upon using this code to access the page, the user would be greeted with a personalised message which was relevant to the time of day and the child’s name. We designed a comprehensive one-page experience which again had the ability to be tailored for each parent depending on the child’s age and needs. We included interactive moving elements throughout the page to fully engage the user and kept navigation clear and simple with either scrolling or right-hand menu options for the user.
“The Team did a fantastic job creating a new website for Spring Grove. They worked with us to develop a design that reflected who we are as a school and were very patient with our rather lengthy decision-making process. We were all delighted with the final result, the look and feel was just what we wanted and the navigation and user friendliness was greatly improved. Their follow-up support has been great and email queries are responded to very quickly. We are looking forward to an ongoing working relationship with the team. ”
- Nikki Holy