To collaborate with Redstone Wills to establish a new younger audience, through looking at competitor analysis, design, features, and multichannel user experiences. We were tasked at developing a site that was alternative to the current Legal sector standard, whilst being optimised for a clear user journey. Finally, the new site needed to be developed with expansion and digital marketing in mind.
For the website, it was essential to have highly accessible navigation for both B2C and B2B customers. We created quick links using the analytics gathered from the previous site on the most visited service pages, to offer users the ability to find what they were looking for efficiently.
The Design & UX
To fulfil the brief of creating something a bit more alternative, we designed an angular theme to run throughout the site and all print media and additional marketing materials, ensuring customer clarity through a cohesive brand image. As expansion was a key element of the brief, we built the site with expansion in mind, making it easy for us to create additional pages which would seamlessly integrate into the site. We created a bespoke online quiz allowing users to see what would happen if they didn’t have a Will; this has been an excellent marketing tool for Redstone Wills.
the Marketing Strategy
Going beyond the website we have collaborated with Redstone in creating a comprehensive digital marketing strategy. We’ve explored creative content creation, Facebook & LinkedIn Advertising, Google AdWords & Automated Email Marketing. We have reached their younger target audience through using this integrated multi-channel marketing mix. Which have proved to be highly beneficial for increasing site traffic and expanding brand awareness and continue to work with Redstone on a monthly basis.