G&S Clearance approached us looking for a new brand image. We were asked to create a new logo, redevelop their current website and optimise their AdWord campaigns.This rebrand consisted of identifying G&S’ brand positioning and reworking their image to appeal to both the B2C & B2B market.
With all planning processes, we first focused on G&S’ proposition to identify their core service offering as well as their target audience and location. We wire-framed the site’s structure to speak to both B2C & B2B markets, placing much focus on planning for future expansion of the site for landing pages.
From the site’s launch, we took over G&S’ existing AdWords account, working to optimise for the most relevant location-specific keywords with the aim to increase the number of clicks whilst lower cost-per-click and overall spend. We took a measured approach, ensuring that we gradually phased out any existing AdWord campaigns while introducing newly optimised campaigns to ensure that we didn’t impact on the existing work.
Alongside AdWords, we also worked on optimising G&S’ Facebook account, creating a consistent image throughout the page, and creating ads to promote the new site and to encourage contact.
To support all digital marketing strategies, we’ve expanded the site, creating landing pages in order to increase the likelihood of conversion through directing customers to a page specific to their needs.
We continue to work with G&S on a monthly basis, optimising and monitoring their campaigns and making adjustments based on the information we receive.
From the planning stage, we began branding; we created a brand which incorporated their slogan and was easily recognisable, using a cohesive colour scheme and bold fonts. It was imperative that we created branding which would be multi-platform friendly and suitable for different forms of marketing from vehicle wrapping and workwear to on and offline ads; we coordinated all of these areas for G&S and delivered a cohesive brand image.
Design & UX
For the website’s design and user experience, we took strong influence from created brand and carried this across to website. It was important to lay out the website for all levels of users whether that be business to business or business to consumer. With the contact and quote forms, we ensured that these were designed and built for easy use, allowing customers to upload images and provide as much information as required.
We paid close attention to the flexibility of the site in the development stage, ensuring that we could easily expand on the locations G&S work in as well as creating landing pages for digital marketing strategies.