To collaborate with G&S Clearance to create a distinct brand image. This involved Designing a new logo, redeveloping the G&S website, and optimising the G&S AdWord campaigns. This rebrand consisted of helping G&S discover their brand position, whilst reworking their image to appeal to both the B2C & B2B market.
Initially, the focus was to discover G&S’ core service offering, target audience, and location. Using this we wire-framed the site’s structure, to meet the needs discovered in our research and to ensure the potential for future expansion through landing pages. These landing pages increase conversions by directing customers to a page specifically for their individual needs.
Next, the focus was to create compelling branding through a unique company slogan and distinct brand image. In order to achieve this, we used a cohesive colour scheme based on colour psychology and bold fonts. It was imperative that the branding was multi-platform friendly and suitable for multi-channel marketing across vehicle wrapping and workwear, as well as online and offline ads. The contact and quote forms were built with easy use for customers in mind, allowing customers to upload images and provide as much information as required in order for them to receive a tailored customer response.
The Marketing StrategyOnce branding was developed the G&S site was launched and the successful Adwords campaigns began. These highlighted the new site and encouraged enquiries through targeting relevant, location-specific keywords. Optimising the G&S Facebook account, to meet the new branding guidelines & keywords, was also a key stage at this point.
We continue to work closely with G&S each month optimising their campaigns and continuing to enhance their website.
For the website’s design and user experience, we took strong influence from created brand and carried this across to website. It was important to lay out the website for all levels of users whether that be business to business or business to consumer. With the contact and quote forms, we ensured that these were designed and built for easy use, allowing customers to upload images and provide as much information as required.
We paid close attention to the flexibility of the site in the development stage, ensuring that we could easily expand on the locations G&S work in as well as creating landing pages for digital marketing strategies.