Specialise... and win!
Success can lie in finding your niche. We can help you find it.
Written by Soren
No matter what industry you are in, chances are it's competitive and you're trying with other businesses in your sector to get your nose out in front for new jobs
You'll also find that competitors are outspending you on advertising and marketing; so competing directly makes little sense. Instead what you need to do is find a niche that will set you apart.
For instance, if you are servicing cars restoring them, consider narrowing your speciality down to restoring old VWs. Of course, this isn't something you just dive into; it requires time and planning. However, the advantages are many as your business will start be associated with a specific group of people and your expertise will allow you to command a higher price for your services.
Why am I writing about this though? Well, in recent months, we've had a lot of success in helping a number of businesses carve out their niche identity and utilise it effectively. Our brilliant in-house graphic designers have a lot of experience talking through the key themes you are interesting in a relating to your customer base and designing sites that appeal to them as well as a wide ranging new customer base.
As most the projects we design and build are fully bespoke jobs (though we do have a range range of quality templates available) your USP will come through loud and clear. And, on top of this, it will all be built on the latest content management system so you'll be able to a lot of the areas yourself and expand when required.
For example, if you are an artist that decides you want to showcase your work at an individual piece level some time after we have built your original site for you, we can just attach an extension to your site, style it and you're ready to go. Think of your site as a treehouse in a forest: you can expand out in any direction you like and you have all the materials there that you need.
The most important point to remember is that whatever you decide to specialise in, we'll be there to help you along. Call today on 01342 825 195 to talk through any new site you might be planning and we'll talk you through any questions you might have.
All the best,
The Pople Media Solutions Team