What are your top marketing needs?

According to Hubspot 63% of us find website traffic and generating leads our top marketing need.

Working with a company website, whether you are in marketing or the owner of the company, can be tough. Often we expect to see high levels of traffic immediately, or find ourselves so involved with the site that we can’t detach ourselves from it and objectively see what’s holding the site up.

Website Traffic Statistics

Key Facts:

  1. Only about 22% of businesses are satisfied with their conversion rates. (Hubspot, 2018)
  2. Google is responsible for 94% of total organic traffic. (Web Presence Solutions, 2017)
  3. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2018)
  4. Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)
  5. More than 46% of Americans will check their smartphone before getting out of bed. (Tech Times, 2017)
  6. Companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published zero to four monthly posts. (HubSpot, 2015)
  7. Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016)
  8. 70-80% of search engine users are only focusing on the organic results. (MarTech, 2018)

Its not just about traffic numbers but also about engagement:

Looking at your site you want to see a large amount of traffic. People viewing your website means business exposure, and increased reach. Whilst traffic numbers are important, the question ‘What is a good amount of website traffic’ is actually far more complex, and also highly depends on the quality of the traffic on your site.

Key Questions to Consider When Assessing the Quality of Your Website Traffic :

  1. Are we getting the visitors “we want” or not?
  2. Are we getting repeat visitors – are they spending lots of time on the site?
  3. Are users of the site converting into customers?
  4. Are we building our fan base and is the traffic growing every month… is SEO improving… is depth and authority improving?

Key Metrics to Watch:

In order to understand the quality of your website traffic we recommend you use the following metrics:

  • Bounce Rate – the lower your bounce rate the better. Your aim is to get people on to your site and staying there, engaging with your great content and making purchases. To find out more about why bounce rate matters read What is Bounce Rate and Why Does it Matter.
  • Average Session Duration – This is a metric you want to try and increase. This post explains what a good time on site is and how you can improve yours!
  • Returning Visitors – Getting people to repeatedly come to your site shows that they value your service and content. They trust your brand and therefore and more likely to convert.

This thread may be worth reading if you’d like to hear other opinions on the topic what is considered good website traffic.

If you would like to get a review of your website & further advise contact Huga – and we would be more than happy to go through this with you.

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