So you have seen an increase in your website traffic but you haven’t seen an increase in your sales?
This is something I speak to my clients about frequently; the power of engaged traffic over large volumes of traffic is powerful & something you need to be
So often in life we believe more is better, we put all of our efforts into increasing our website traffic and wait for an increase in sales, but the conversions just don’t come. We start to think that our efforts aren’t right and become frustrated with our websites.
How Can You Fix The Problem?
It’s so simple; ensure your marketing is niche enough & targeted to a really specific demographic.
By selecting 3 clearly defined customer segments and ensuring that your content & website are tailored to these you remove unwanted traffic and create a website that nurtures those who are really invested in your services.
At Huga we provide our clients with Customer Personas & Customer Journey Maps to help them visualise this process & to have materials they can use each time they create content to ensure it is targeted and reaching the people they really want to help.
Example Customer Persona
Create Content Your Audience Wants to Read
There are key tools that you can use to help you establish what it is that your customers are looking for.
Some tools that we would recommend you use to establish what your target audience are searching for are:
Link Your Content to Provide Even Further Help
Linking content is a great way for you to provide your customers with further meaningful information. You don’t just have to link to content on your website – linking to relevant useful information on another site is also beneficial. This gives the customer what they are looking for, it ads trust and expertise to your business, and is helpful. Just ensure when you are adding the link to another site that it opens in a new tab, so the tab for your site also remains open.
Don’t Be Scared for Your Traffic to Drop Initially:
This will happen as you refine
Key Google Analytics Metrics You Should Be Tracking:
- Bounce Rate (Read – What is Bounce Rate & Why Does it Matter?)
- Returning Visitors
- Time on Site (Read – What’s a good time on site and How can I increase mine?)
- Number of Sessions per User
- It’s not all about high traffic numbers
- Know your audience
- Create content your audience wants to read
- Link your content to provide even further help
- Share your content in the places your audience spend most of their time.
- Watch as your traffic becomes more engaged and you increase your conversions.