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How is Brand Identity the Key to Your Business's Success?

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Blog Author - Emily

13th Nov 2018

How is Brand Identity the Key to Your Business's Success?

Branding now more than ever is vital to business success. With the internet growing at an exponential rate, the number of digital startups grows by the day and this means your competition is also constantly on the rise. To stand out in the digital marketplace your omnichannel marketing needs to be consistent and for that to work seamlessly you need a strong brand identity.

What is Brand Identity?

Your brand is the world's perception of your business, so your brand identity is the collection of all your branding elements coming together to portray the right message to the consumer.

Apples Brand Identity is clear and simple. The logo has become a part of our daily lives; their brand tells customers about their products; you are set to go the moment you turn on your device, their products connect seamlessly with everything in one place and their designs are sleek and simple. This is also what makes the band distinct. The design of Each new product is has something in common with the one before meaning you will always recognise their products.

The Facts-Why Brand Identity is Important:

5-7 brand impressions are necessary before someone will remember your brand 89% of B2B marketers say brand awareness is the most important goal23% of business revenue increase is attributed to consitent branding
  • Average revenue increase attributed to always presenting the brand consistently is 23%
  • 5-7 brand impressions are necessary before someone will remember your brand.
  • 89% of B2B marketers say brand awareness is the most important goal.

Key Steps to Identifying Your Brand Identity:

  • SWOT
  • Brand Position
  • Service Position
  • Tagline
  • Mission & Vision statement

If you would like to find out more about the brand services that Huga provide then feel free to contact us and we will be happy to discuss the best options for you and your business.

Contact Us

Contact Us

Huga Digital Marketing
Digital Marketing & Web Design Sussex

Unit 4
Riverview Business Park
Forest Row
RH18 5FS

01273 358812

hello@huga.co.uk

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