Using Colour to Create a Powerful Brand Perception
Colour theory and psychology is vital for creating a powerful brand perception, because of the emotional impact that colour has on us all.Have you ever thought about turning up to a work meeting in your PJ’s? It would be so comfortable but you wouldn't do it because as soon as your colleagues saw you they would perceive you as lazy and not worth listening to, you would be ignored, shouted down and possibly not even allowed into the meeting.
Branding is exactly the same.
You need your brand to evoke the right emotions in your customers if you want to generate leads, conversion, and make sales.
How can I connect customers to my brand?COLOUR
It is a simple answer and one that should be taken note of immediately. Each colour has been found to evoke emotions within customers and some colours can even improve your CTR and lead generation. The graphic below outlines The Most Popular Branding Colour Meanings and is designed help you discover which colours might be best for your business.
Take Inspiration from the World Leaders:
Android: GreenAndroid green is a well known colour and is a huge part of the companies brand. The humanoid logo is internationally recognised and the colour choice of green encompasses just what the company wants their customers to feel. By a customer using android products they are buying into a company that is reliable, but also that also promotes prosperity and reliability.
Ford:BlueA longstanding company, the Ford blue instills a sense of security and stability something all consumers are looking for in their car. The simple blue background logo with the sophisticated white Ford signature running through creates a feeling of trust between the company and its consumers.
Breast Cancer Awareness: PinkThe pink ribbon is world associated with breast cancer awareness and the use of pink is chosen specifically to communicate a care for women with breast cancer. Pink is associated as a feminine colour and also with caring. Therefore the use of pink for the logo is highly appropriate and effective.
Your Brand is the Key To Your Audiences Emotions
TOP TIPS: When looking at your brand, and the use of colour, here are some things to consider:
- What values do you want to portray as a brand?
- How can you communicate these values to shape perception of your brand?
- Who are you hoping to communicate these messages to?
In order to use this palette, you need to understand exactly who you are as a brand, with a clear vision for how you want to be perceived and who you want to reach. If you are not at this stage yet, Huga offer Brand Discovery: Find out more about our Brand Discovery Service HereHuga Brand Discovery