A quick look at how SEO can help Small Business
'So, how do I get to page 1 on Google?'. It's pretty difficult to remember exactly how many people have asked me this and it's something basically everyone wants to know. The answer varies, due to the wealth of options depending on;
- who you are?
- what business you're in?
- what your site already looks like?
We've put together a couple of guides to help your small business get started with SEO and Adwords. Todays post focuses on basics that every small business can use to improve their SEO. Dummies Guide to SEO explains the key concepts of SEO and how you can implement this to support your advertising campaign. Our guide Will Adwords be successful for your small business, explains 4 steps businesses must follow to ensure they aren't wasting money on their efforts. These guides go hand in hand to ensure your marketing efforts are supporting each other.
Included in this post:
1. Social Media.
Search engines have started to place a lot of importance in how a site is linked into social media. The great news for you is that it's very simple to set up and puts your site at the centre of a web of internationally renowned sites which give you a brilliant platform on which to publicise yourself. Hootsuite put together a fantastic post on the link between social media and SEO which we recommend that you read.
2. Responsive Site.
Sites which are read by search engine bots as being dynamic and updated on a regular basis are seen favourably because they are seen to be up to date and current. There's a simple way of making sure this is adding a blog, new section or linking in a twitter feed. Just taking 30 minutes a week to write a little article on a subject in your field can have dramatic effect on your ranking — particularly if you post this into your social media sites.
3. Visual media.
Google has made no secret of the fact that their algorithm loves videos at the moment, so take advantage of this! Embed youTube videos where you can and make sure that any images you've got on your site are alt tagged with keywords relevant to your site. Simple but effective.
4. Links, links, links.
I'm sure you've heard it before, but it's true so I'll say it again. Links are essential. Make sure your site is the spaghetti junction of your industry. Have links coming and going in all directions and make sure some of them are major routes with high page ranks. This is usually case of just asking contacts for a link on their site. Just make sure the link is labelled with a keyword.
Well, there's four steps which should start you out in the right direction, so go run, be free in the fields of SEO! Maybe that was a bit over-dramatic, but these steps will improve your website's Google ranking. .
If you need help with your SEO strategy give us a call 01273 358812 or email us email@example.com
All the best,
The Huga Team