1. Easy to do
Despite many misconceptions, email marketing does not have to be a drain on time - there are loads of useful systems for email marketing in the industry, most with easy to use navigation and great tools to help you create an email campaign in no time.
With drag & drop facilities and a variety of predesigned templates, it’s now easier than ever to create a robust email to send out. And for more of a professional edge, most platforms offering the ability to code-your-own, allowing you to marry up your email campaigns with your site and branding seamlessly.
With an average 53% of emails opened on mobiles, it’s important to check that any drag-and-drop email systems you use are fully optimised for all platforms. The majority are, but it’s always worth double checking how your emails look on a phone or tablet and adjusting where need be.